Betty Foley line graphic design
resume
portfolio
websites
flash
EXPERIENCE

Website Coordinator
March 2011 – Present
Sun City Roseville – Resort Living for Active Adults | Roseville, CA             

  • Improve existing website by redesigning internal pages and adding Flash to capture attention.
  • Coordinate and integrate information for external and internal site.
  • Maintain calendar for all clubs and groups.
  • Send out monthly electronic newsletter and email blasts.

Owner and Freelance Graphic Designer
January 2001 – Present
Betty Foley Design | Sacramento, CA

Create marketing collateral, websites, brochures and all other design needs to help clients achieve cohesive brand identities and marketing strategies.

Marketing Communications (MARCOM) Manager
July 1998 – January 2001
Visioneer – Intelligent Imaging Solutions | Pleasanton, CA

  • Created 18 product boxes in-house saving more than $600,000 over previous outsourced package design, while reducing development time from six weeks to two weeks.
  • Developed new product trade dress to enhance product shelf appeal while maintaining established corporate identity.
  • Created all marketing and sales materials for Visioneer’s line of scanners and imaging software including packaging, collaterals, tradeshow graphics, brochures, POP materials and sales tools.
  • Attended press checks to ensure color accuracy for all printed materials.
  • Planned strategic media placement to help increase traffic to website.
  • Managed marketing communication activities with outside vendors including photographers, reproduction,
    pre-press and printing houses.
  • Coordinated and developed marketing communication plans with internal departments including sales, engineering, accounting and operations.

Senior Graphic Designer
November 1994 – July 1998
Ernst & Young, LLP – Assurance, Tax, Transactions and Advisory | San Jose, CA

  • Worked closely with marketing department to develop strategic designs for proposals and presentations to clients within aggressive schedules.
  • Created brochures, full-color charts, slide presentations, and logos for all departments.
  • Utilized a wide variety of graphics programs including Photoshop, Quark, Illustrator, PageMaker, FreeHand, and PowerPoint on both PowerMacs and PCs.
EDUCATION
Bachelor of Fine Arts
Specialization: Graphic Design
GPA: 3.85
Mercy College, Dobbs Ferry, NY
Honors: Dean’s List
SOFTWARE QUALIFICATIONS
InDesign, Illustrator, Photoshop, Dreamweaver, Flash, Powerpoint, and Quark.
REFERENCES
Available upon request